Will the new MacBook Air soon be too popular? Other brands are affected


Expected for the end of July, the new MacBook Air M2 worries, even before its launch, manufacturers of notebook PCs with Windows operating system. The latter fear a bestseller that would impact their sales… in a market that is already suffering a post-health crisis decline.

Row of Apple MacBook Air M2
The possible popularity of the new MacBook Air is now worrying the competition // Source: FRANDROID – Melinda DAVAN-SOULAS

The MacBook Air M2 has what it takes, on paper at least, to hurt the competition … and of course it knows it. According to DigiTimes industry sources, some Windows laptop manufacturers are ” worried ”That the marketing of the new MacBook Air has a negative impact on the sales of their models with Intel processors, in particular.

A Wintel-branded vendor noted that at a price point of between $ 1,000 and $ 1,500, the MacBook Air would crowd out other high-end laptops. “ This is how the Taiwanese media reports, alluding to Windows laptops equipped with Intel processors. “Improvements to the M2 processor, webcam and chassis put the new MacBook Air’s slight price hike in an acceptable range for consumers“, we read. A dynamic that could instead be counterbalanced by the consumer’s reluctance to buy in a period of inflation and economic uncertainty.

With its new MacBook Air, Apple wants to hit where it hurts …

If Intel is back in the race against AMD with its 12th generation mobile processors, “Alder lake“, the company remains out of step with Apple’s new M2 chips … at least in terms of energy efficiency. In this area, the ARM architecture of Apple solutions is particularly advantageous. It allows you to develop an excellent level of performance with power battery-powered: a company that competitors are struggling to replicate despite its progress.

With its new MacBook Air M2, Apple also promises (compared to the MacBook Air M1) a machine that is 18% more CPU efficient and 35% faster in terms of graphics performance. The device also benefits from a brand new and more modern chassis and an improved camera (thanks to the adoption of a new 1080p FaceTime camera).

However, the new MacBook Air M2 will likely be a little more palatable across the Atlantic, with a $ 1199 (excluding state tax) placement. In France, the car will start at 1499 euros, which could make it less relevant than some competing models. Note, however, that Apple has not yet announced a specific launch date for the MacBook Air M2. However, some sources cite a marketing from 15 July.

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