TV out, people out!


Behind the public statements, everyone is shocked. MLS has signed a $ 2.5 billion ten-year deal with Apple TV. Good for Americans and Canadians.

But the Quebecs? These French speakers who love Frédérique Guay, Patrice Bernier and the other members assigned to cover the CF by TVA Sports?

What is happening to the natives?

I pay fifteen plates for Netflix, a dozen for Amazon Prime, ten for Disney + for Zach and the Marvel movies, there is DAZN, Club illico, Crave, TouTV Extra, Punching Grace, a family Spotify and after all that streamingthe great motto of Cogeco since Videotron does not serve Sainte-Adèle.

I’m not complaining. Communication is my job.

But here, I just learned that if I want to follow CF, my beloved Impact, I will have to add Apple TV. Another invoice on the visa.

I’m not complaining, it’s my job.

Even the real fan will swallow the pill and the new bill without complaining too much. Like the 3000 fans who follow Punching Grace.

But to the ordinary world, the one who has to be interested and convinced, the tens of thousands of people who have seen a CF game on TVA Sports, what will happen?

The people, this elusive clientele, how do we reach them?


I had a long chat with President Gabriel Gervais. He is fully aware of the gigantic task ahead of him. Apple TV is good. But Hello, Dave Morissette And JiCit’s even better.

He knows well the competitive side of LP Neveu, the boss of TVA Sports. He knows that Neveu will fight with all his might to save much of his deal with CF Montreal. But the truth is, Gervais doesn’t know all the details of the MLS contract yet. He too hopes to have some leeway. What will the “prez” do if Apple TV decides to hire a French from Paris Saint-Germain for the description given to the French-speaking tribe?

How to maintain the communication channel?

Producing in-house documentaries and programs about his players and the team? CF doesn’t even have a communications director yet and it’s too late to get Paul Wilson. The amount of work will be enormous.

I also chatted with the leaders of Canada. Television is as precious as the apple of the eye of France Margaret Bélanger and Chantale Machabée. It is by offering and controlling the 82 games of the Canadiens to their fans, young and old, that preaches the good word. The NHL monopolizes about thirty so-called national matches, 22 in French, and the Canadian controls the rest.

Everything goes through the TV. The 14-year-old will become a client at 25 when he is a young lawyer or a young notary. We pamper him, pamper him and talk to him.

What will happen with Apple TV?


Fortunately, Gabriel Gervais lived through the darkest years of the Impact. When he was a non-profit organization at the Claude-Robillard Center. Through hard work and meetings in the communities and with fans, we went from 2,500 spectators to 12,000 for a match against Seattle.

At a minimum, each subscription agreement will be worth access to the MLS application on Apple TV +. But why a season ticket when the fan is already sitting in his seat? For away games! Where was my head?

What reassures me is Gabriel Gervais. He is a bright and down-to-earth man. Aside from the official remarks, he knows exactly what awaits him.

Being aware, Socrates and Doc Mailloux have already said, is the real way forward.

“I would choose the races”

“If I were sixteen and had to choose between running and hockey, despite my love and passion for hockey, I think I would start running” – Patrice Brisebois.

I didn’t think I was entitled to a poetry class. I just asked Patrice Brisebois if he would have raced today in the Ferrari challenge: “If I had the budget I would be on track”, he replied.

And, between running and hockey, in which sport did you experience the greatest emotions?

It took off for 1000 words. Which I summarize for you in 99: “All the tracks are 200 by 85 feet. Whether there are 20,000, 10,000 or 5,000 people, that’s 200 by 85. But in motor racing, it’s never the same sun, the same humidity, the same surface, the same conditions. The tracks are different and the traction is never the same. In the middle of a race, you can lose the feel of your tank. There is the competition, the desire to win, the trajectories, it’s extraordinary », declaimed the handsome Patrice.

Patrice Brisebois and Gino Rosato.

Courtesy photo

Patrice Brisebois and Gino Rosato.

In Montreal, Brisebois once earned a podium finish. Great feeling. And among the photos of him, he keeps some memories with Guy Lafleur and his former teammates. But he sent me a nice photo with Gino Rosato. The smile and pride were the same.

And this morning, proud of their 18th birthday, Zach and Tom will be in section 11 …

They know that Patrice Brisebois drove in the Ferrari challenge. They don’t know which number he wore with the Flannel.

Life goes on.


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