Telegram will offer a paid subscription in a Premium plan, equipped with special features. Don’t panic, though: the messaging application will always remain free in its standard version.
Telegram has always been free. But with the increase in the number of users, which leads to an increase in operating costs (servers, bandwidth, etc.), and the need to constantly add new functions to cope with the competition, the boss of Telegram, the Russian Pavel Durov, admitted that the demand business model was no longer sustainable. This is why the company has been studying new monetization techniques for some time. In particular, it has experimented with the insertion of advertisements in public channels, guaranteeing respect for the privacy of users: these advertisements do not concern private channels and do not keep track of users. But by making it the heart of the application’s business model, it was discarded and a new solution was found: the paid subscription.
Telegram Premium: a special formula for intensive users
In a long message posted on Telegram, Pavel Durov explains that many Telegram users are asking for the lifting of limits on chats and the sending of images or videos. Unfortunately it is impossible to answer this request free of charge as this would lead to a large increase in operating costs. To meet these demands, the company therefore found a solution: the paid subscription. Called Telegram Premium, it will allow users to transfer larger files and have access to exclusive reactions and stickers. For the director of Telegram, it’s a way to bring Telegram monetization back to users, which adding ads to group conversations doesn’t, as the people behind the ads have their own interests. .
Do not panic, however, the announcement of this novelty does not mean that Telegram will become paid for all users. Telegram Premium will be a “pro” version of the application, which will allow access to more functions. The idea would therefore be to leave the application as it is – free – but at the same time to comply with user requests by adding new paid options. Pavel Durov promises that “tAll existing features will remain free and other free features will be added laterIn this way, users who do not want to pay for a Telegram Premium account will not be excluded.
Although the subscription price and its release date have not been officially disclosed, the data found in the beta suggests that the subscription will be released by the end of June 2022 at a price of $ 4.99 per month – consider the same. amount in euros. Requirements to be confirmed shortly.