Starting this week, Snapchat users will be able to enjoy premium features on Snapchat with their Snapchat + subscription. The latter is billed at € 3.99 per month and provides several new tools.
Snapchat continues to evolve day by day to refine the user experience and face stiff competition from other platforms, including TikTok.
Today the social network announces the launch of its Snapchat + subscription. The latter will allow users to benefit from the new features, but also to take advantage of future new features in preview. This is a major strategic shift in the history of the platform, as it is the first monetization solution it is launching outside of advertising.
Change the app icon, more data, add a friend …
Users who upgrade to the Plus version of Snapchat will be able to take advantage of many additional features. The first is the possibility of change the app icon from a selection of different visual elements, an option found in the application settings.
Snapchat + users will also be able to access more information about their Stories, for example the number of people who have reviewed a storyor the people who have clicked on the profile of the author of the story. Finally, users of the premium version will also be able to do so pin one of his friends at the top of his chat history like a “best friend”.
Snapchat senior vice president Jacob Andreou announced that the feature to block a friend in conversations and the option to change the app icon should only be available to long-term Snapchat + subscribers. On the other hand, the ability to see who has reviewed a story may someday be implemented for all users. But despite these few rather interesting new features, Snapchat indicates that the ads will still be present in its paid version.
Available in France
As Jacob Andreou advances on The Verge, this premium version of Snapchat is doomed “to the people who spend most of their time communicating with their closest friends on Snap”. But he adds that Snapchat + isn’t destined to become “A new material source of income”.
Snapchat + is available today in several countries, including France. The subscription will also arrive in the United States, Canada, United Kingdom, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates. She is billed € 3.99 per month.
Snapchat joins other platforms that have launched a paid version, such as Twitter with Twitter Blue and Telegram with Telegram Premium. These premium versions are intended to offer a better experience to users, but above all to build loyalty by offering them additional features and benefits. A strategy to combat the rise of TikTok.