Nothing caused a sensation by unveiling the design of its first smartphone, the telephone (1). Thanks to the transparent back, all components, including screws, are visible.
Nothing, the new brand launched by Carl Pei, has just unveiled the design of its first smartphone, the phone (1). Before the presentation conference, the company released an image showing the back of the phone on Instagram.
True to form, Nothing teased the design of its first smartphone long before the full photo was released. The brand first released photos of parakeets. In the images, only fragments of the device were visible. A behind-the-scenes video of the preparations for the conference was later posted online. Let’s briefly see the smartphone.
A transparent back for the Nothing phone (1)
As expected, the Nothing Phone 1 incorporates the transparent design of the Nothing ear (1), the brand’s wireless earphones. The back side stands out internal components smartphone. Under the transparent shell you can see the screws, the copper coil dedicated to wireless charging and the double photosensor.
LED lights are fixed around the coil. These LEDs should light up when you receive a call or message. In the video above, we also see Akis Evangelidis, marketing director and co-founder of the brand, with the phone in hand. Despite the applied blur, we can distinguish the presence of a bright circle on the back.
This striking design allows Nothing to do stand out from the competition. Most Android smartphones hide all components under a matte case. However, there are already several clear case phones on the market.
In the past, Xiaomi has launched several “Explorer Edition” versions of its Mi-branded phones, such as the Mi 9 and Mi 10, with a transparent back. To improve the rendering, the Chinese brand had placed stickers and fake components under the glass body.
Unlike Xiaomi, nothing highlights the real components that power the smartphone. Interviewed by Wallpaper magazine, Tom Howard, head of design for the brand, says that Nothing really wanted to “make the interior stand out”.
This approach is a real challenge, says Howard. “These are components that the end user normally never sees, so it is almost necessary to review the entire manufacturing process to highlight them.”, explains the head of design. Emphasize that the design process is like a puzzle.
Official presentation on 12 July 2022
Side data sheetthe phone Nothing (1) would be covered by a 6.55-inch Full HD screen with a refresh rate of 90 Hz. The rumors are also based on the presence of a Qualcomm Snapdragon 778G SoC supported by 8 GB of RAM, a 50 main processor megapixel camera with lens and a 4500 mAh battery.
The smartphone will work on Nothing OS, the Android overlay developed by the brand. For the record, Nothing will present the smartphone from July 12 at 17:00.