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Meta and other tech giants create a body of metaverse standards, without Apple

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Meta, Microsoft and other tech giants embarking on building the emerging concept of metaverses have formed a group, the Metaverse Standards Forum, to promote the development of industry standards that would make the nascent worlds of digital enterprises compatible with each other.

Virtual reality (VR) became known to the general public during the 2000s, thanks in particular to Second Life (a software that allows its users to embody virtual characters in a world created by the residents themselves), a second virtual world in which you can recreate all the components that characterize the first world, through avatars. Favored as for virtual reality by the generalization of smartphones and tablets, augmented reality (AR) has become known by some thanks to Pokémon GO.

The stakeholders in the Metaverse Project announced that they have formed the Metaverse Standards Forum. Meta is of course a founding member and so are the big names in technology like Adobe, Microsoft and Nvidia. However, the participation of Apple and Google is missing.

Apple’s failure to participate in this project surprises many. While analysts expected Apple to become a dominant player in the metaverse race with the launch of a mixed reality headset this year or next. Gaming companies Roblox and Niantic are also not among the forum participants, nor are cryptocurrency-based metaverse platforms such as The Sandbox or Decentraland emerging.

In a report published in 2018 and titled: Augmented and Virtual Reality in Operations: A guide for investment, Capgemini Research Institute showed that companies benefit from augmented reality and virtual reality. Following this study of more than 700 managers involved in their organization’s AR / VR strategies and operating in the automotive, industry and energy sectors, the report revealed that 82% of companies that have implemented technologies of augmented reality and virtual reality have achieved results that meet and even exceed their expectations.

For years, there have been reports of possible virtual reality or augmented reality hardware from Apple. According to a source close to Apple, Apple is working on an expensive, high-end VR headset that could be released this year. Apple has yet to publicly acknowledge its headphone design, although it has provided its board of directors with a preview of the product.

Earlier this year, Apple expressed its disinterest in Mark Zuckerberg’s idea of ​​the metaverse. I was told quite directly that the idea of ​​a completely virtual world where users can escape as they can in the vision of the future Meta, Platforms / Facebook, is out of Apple’s reach, wrote Mark Gurman. He went on to say that Apple wanted the headphones to be used for explosions of gaming, communication and content consumption rather than long VR excursions like the ones Meta seems to want to bring to the world.

Beyond its unannounced (but much discussed) AR headset reportedly in development, CEO Tim Cook said Apple’s role in the metaverse market is a big question during the Q1 earnings conference call. Apple’s 2022 in January.

We’re always exploring new and emerging technologies … Currently, we have over 14,000 AR Kit apps in the App Store, delivering amazing AR experiences to millions of people today, Cook said when asked about Apple’s metaverse plans. We see a lot of potential in this space and are investing accordingly.

Google, meanwhile, has been paired with its own augmented reality headset. And augmented reality is an advertised feature of various Google products, from Pixel phones to software. Google also joined the VR Standards Initiative in 2016, along with Facebook’s Oculus VR branding at the time. The initiative was led by The Kronos Group, a non-profit organization focused on emerging technologies that also hosts the Metaverse Standards Forum.

The new group offers free and open membership, so both companies could join the metaverse forum eventually. However, given the many questions that arise about the metaverse and also the fact that Meta is adamant in using a term that is synonymous with its own brand, this could be the reason for the absence of Google and Apple. .

According to the forum announcement, these organizations will not be able to participate in pragmatic and action-oriented projects, such as implementation prototypes, hackathons, plugfests, and open source tools to accelerate the testing and adoption of metaverse standards. The group also said it will work to develop consistent terminology and “guidelines for distribution”. The focus of the group will vary by member, but the potential topics offered are 3D assets and rendering, human interface and interaction paradigms, such as AR and VR, user-created content, avatars, identity management, privacy and financial transactions.

Source: Metaverse Standards Forum

And she ?

What is your opinion on the Metaverse Standards Forum project?

What do you think about the attitude of Apple and Google who are not members of this forum?

What do you think of metavers in general? Is it really necessary today?

See also:

Apple is reportedly not interested in Mark Zuckerberg’s metaverse idea and will not be involved, despite plans to release their own mixed reality headset.

Sales of virtual reality (VR) and augmented reality (AR) products are projected to increase tenfold by 2025, surpassing $ 100 million for XR headset shipments

Virtual Reality: Apple’s VR headset could cost $ 3,000, feature 8K screens, and more than a dozen cameras

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