How to increase traffic to your website?


Think of your website as a dream destination: your goal is to welcome tourists from all over the world (or Quebec, America, etc.). How to attract visitors?

As for internet users, vacationers must first know that such a destination exists! They also need to be convinced that it’s worth the detour, in other words, that your website is worth visiting. Where do you start getting clicks on your website?

How to increase traffic to your website

There are several access paths to your website. You can facilitate traffic in several ways, for example: by occupying an interesting positioning on search engines, by having a good presence on social media or by exploiting attraction marketing (inbound marketing).

Not only the amount of traffic, its diversification is also a problem: your potential customers probably don’t all end up on the same platforms or at the same events!

Namely: even if you attract a flood of Internet users, but your site design offers poor user experience (UX) or that visitors aren’t qualified, your lead generation won’t go far.

20 tactics to increase traffic to your website

On the way to search engine optimization (SEO)

  1. Conduct an SEO audit of your website to make sure you please Google, which is responsible for showing you on search results pages. Then implement the recommendations, for example:
    • Review the tags for your web pagesmeta titledescription, h1, h2, h3 …
    • Improve the loading speed of your site.
    • Create your site reactivethat is, it adapts to the screen on which it is consulted (tablet, mobile phone, etc.)
  2. Improve your internal network. In other words, create links between your different pages usingwell placed anchors. Results? You make it easier for internet users to navigate and make it easier for Google’s algorithms to understand your site, which could therefore recommend it more.
  3. Create pillar pages. This allows you to give weight to your site (and your experience!) By using content clusters that group different pages around a topic.
  4. Target the right keywords. This advice also applies to your advertising campaigns! By carefully selecting the terms and expressions you type in the search bar you want to position yourself on, your chances of appearing at the right time before the eyes of qualified prospects increase.
  5. Give love to yours Google My Business account. This maximizes your visibility, as the search engine favors organizations whose profile is complete to answer the questions of its users.

An immediate take-off with advertising

  1. Set up advertising campaigns related to your traffic goals. Combining paid referencing and organic referencinggive the latter the opportunity to gain speed and “have an effect” during generation leads in parallel thanks to the ads.
  2. Post ads on social media. Whether through ads targeting a niche audience on Facebook or LinkedIn, or even by creating good use of web banners for your remarketing campaigns, these platforms offer the opportunity to diversify traffic to your site.

First stage: an omnichannel and strategic web design

  1. Join the forces of digital marketing and paper marketing. For example, on your print ads or product brochure, insert QR codes that lead to a relevant web page.
  2. Think about sharing buttons. At the end of your newsletter or blog post, make life easier for your readers by making it easier for you to share your content on social media or via email.
  3. Embed your site URL in your team signatures. A small gesture that can have a big impact depending on your goals!

Recommended path: Content Marketing

  1. Answer user questions. To attract visitors who don’t already know you, create content that answers potential customers’ questions. For example: educational articles, 101 guides, e-book or white paper. After all, SEO and content marketing are allies!
  2. Offer engaging content. Give it a format that stimulates engagement: video tutorials on YouTube, infographics that transform your case studies into easily transmitted data, podcasts or capsules on a specific aspect of your experience, etc.
  3. Recycle e give your content a second life. By updating your blog posts, for example, you stay relevant in the eyes of your readers while pleasing Google, which positively views updates on your website.
  4. Publish articles on the new LinkedIn platform. By taking advantage of a distribution space other than a blog or newsletter, you multiply the links to your site.

    People reading your article can take a look at your LinkedIn profile (which should lead to your website!) Or visit it thanks to hyperlinks that lead to other articles on your blog. Be careful not to depend entirely on this platform!

A must on the digital marketing island

  1. Take care of your presence on social networks. Three key ingredients for your success: having a complete profile, being consistent and publishing at the right time! Don’t hesitate to combine advertising campaigns with your organic efforts (brand ambassador program, writing on other blogs to reach their networks, etc.)
  2. Build an online community. Is one of main marketing trends of the last few years! This tactic allows you to create and maintain quality connections with your potential customers, current customers or business partners, as well as position your company as a major player in the industry.
  3. Do virtual training. For example: a free webinar on the fundamentals of a good sourcing strategy. In addition to driving traffic to your site, this kind of controlled content it’s a good way to generate leads while growing your mailing list!
  4. Doing business with influencer. Influencer marketing works, even in B2B! By partnering with a prominent figure in your industry, you take advantage of their reputation and followers to attract more people to your platform.

Overview: various tactics

  1. Take advantage of email marketing. For example: sending a newsletter is ideal for retaining your current customers or for maintaining a lasting relationship with your potential customers.
  2. Take care of her awareness of your brand. When faced with the search results page or a sponsored post in their news feed, your targets are more likely to click on your site or ad if your organization knows about them! This can make all the difference in the fractions of a second that lead to a click.

Read also: The DNA of successful content marketing – everything you need to know

Attract Internet users to your website, a unique journey!

There is no magic recipe or blueprint – you have to devise a plan tailored to your goals and needs using one or more of these tactics.

Do you want to optimize your website pages for SEO, launch an advertising campaign on social networks or create a series of webinars to showcase your skills? Our team is ready to lead your strategy: let us know.


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