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Hockey Canada downloaded from other sponsors

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The crisis that hit Hockey Canada is far from over, as some clubs have decided to temporarily end their association with the national federation.

Scotiabank’s decision to retire on Tuesday was a success. In fact, TELUS, Imperial Oil (Esso), Canadian Tire and Tim Horton followed suit throughout the day.

These companies are all expecting a cultural shift within the organization concerned, which struggled to answer questions during its discussion before the Canadian Heritage parliamentary committee a few days ago. Hockey Canada is involved in a case of sexual violence committed against a woman in June 2018: the federation allegedly concealed the matter by reaching an out-of-court settlement with the alleged victim.

“We demand that Hockey Canada do better and fulfill its commitment to change the culture of silence within our national sport. It must do everything to make it more inclusive and safe for all, “Canadian Tire said in a press release, deploring the lack of transparency on the assault case that took place on the sidelines of a gala in London.

“TELUS will continue to support future women’s hockey events and encourage initiatives dedicated to supporting young people in hockey,” said TELUS, adding that it will redirect funds initially dedicated to the Junior World Championships to organizations that help women who are victims of violence.

A decision that will hurt

Wednesday afternoon it was Tim Hortons’ turn to distance himself. Given the high visibility of this company in arenas, especially along the strips surrounding the ice, this new package could harm the national federation for the time being.

“Hockey Canada says it is committed to changing the culture of the sport to make it more inclusive, on and off the ice. We strongly expressed that Canadians expect to get concrete information on how they will get there. We will re-evaluate our sponsorship agreement once we have all the information we need to analyze our options, “said spokesperson Michale Oliveira in a statement obtained by The Globe and Mail.

On Tuesday, Scotiabank released a message from its president and CEO, Brian Porter, explaining his decision to put his sponsorship with Hockey Canada on the ice. In addition, the financial institution also bought advertisements in some newspapers to express its moods. These companies are all expecting a cultural shift within the organization concerned, which struggled to answer questions during its discussion before the Canadian Heritage parliamentary committee a few days ago.

Total embarrassment

Hockey Canada is involved in a case of sexual violence committed against a woman in June 2018: the federation allegedly concealed the matter by reaching an out-of-court settlement with the alleged victim.

“We demand that Hockey Canada do better and fulfill its commitment to change the culture of silence within our national sport.

It must do everything to make it more inclusive and safe for all, “Canadian Tire said in a press release, deploring the lack of transparency on the assault case that took place on the sidelines of a gala in London.

“TELUS will continue to support future women’s hockey events and encourage initiatives dedicated to supporting young people in hockey,” said TELUS, adding that it will redirect funds initially dedicated to the Junior World Championships to organizations that help women who are victims of violence.

On Tuesday, Scotiabank released a message from its president and CEO, Brian Porter, explaining his decision to put his sponsorship with Hockey Canada on the ice.

In addition, the financial institution also bought advertisements in some newspapers to express its moods.

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