For Apple, Samsung copied the iPhone by simply putting “a bigger screen around it”


Some Apple executives still have accounts to ask from Samsung. A recent report published in Wall Street newspaper shows one of the iPhone co-creators very angry at the South Korean manufacturer.

New scuffle in the historic war between Apple and Samsung. On the occasion of the 15th anniversary of the iPhone’s release, the Wall Street newspaper has released a documentary examining the development, marketing and evolution of this iconic product since its debut on June 29, 2007. In a video of approximately 20 minutes, reporter Joanna Stern talks to several Apple officials about the current state of the mobile market. and the influence the iPhone has had. And the least we can say is that some Cupertino experts don’t mince words against their long-time rival: Samsung.

A “Pale copy” from iPhone

Asked about the “phablet” turn Samsung took with its first Galaxy S and Note, Greg Joswiak, Apple’s current head of global marketing and co-creator of the iPhone according to legend, is embittered. “They were painfuladmits the manager. They were annoying because they took our technologies. They took the innovations we had created and made a pale copy of it with a bigger screen around it. “Greg Joswiak mumbles.

Released in 2011, the first Galaxy Note of this name was a giant for the time with a 5.3-inch screen. In the past, no iPhone Pro or Max, Apple’s mobile dictated the look of a smartphone and was a rectangle with a 3.5-inch screen. Even Steve Jobs did not see the point of a larger panel, arguing that with this type of smartphone, “It is impossible to use it with one hand” And “No one would buy this kind of thing”.

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A warning that hasn’t stopped Samsung from continuing to successfully market its Galaxy Note series with ever-larger screens. The Galaxy S series, the iPhone’s front-end competitor, often accused of copying and pasting Apple’s innovations, also came into play with the Galaxy S4, which sported a 5-inch screen, a giant size for 2013. iPhone 5, released in 2012, sported a 4-inch screen. It wasn’t until the birth of the iPhone 6 Plus in 2014 that Apple finally marketed more massive handsets, much to the satisfaction of its audience as this mobile was a huge hit.

The memory of a historical process

There’s no denying that Apple popularized the all-touch format with the first iPhone. At the time, Google was already considering the marketing of Android phones, but with a design closer to that of the BlackBerry of the time. However, none of the technologies employed by the iPhone were truly revolutionary. Each of the innovations aboard the Apple mobile had been seen elsewhere. The company’s masterstroke was to bring them all together in one easy-to-use device.


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