The Entertainment Software Association (ESA) officially announced the return of E3 next June. They promise “a week of titanic AAA product revelations”.
Fans of AAA games and mind-blowing video game trailers can rejoice. The giant in the field announces his great comeback. On the site of varietywe learn that the next E3 is scheduled for June 2023, without specifying specific dates.
The Entertainment Software Association (ESA), the organization behind the great promises of defeat “A week of massive AAA product revelations, shocking world premieres and exclusive access to the future of video games. “
A return planned in advance
The announcement of the return to physical edition in 2023 is not necessarily a surprise. We learned in early June that the Los Angeles show was scheduled to return in 2023 in a hybrid version, both online, but also in person with real stands and real people.
This is more or less what is confirmed today. The organizer announced that it is ready to welcome publishers, developers, journalists, content creators, producers, buyers and license owners. We also learn in Variety that digital showcases will be organized.
Among the noteworthy news, we learn that ESA is partnering with ReedPop, the events company behind other rallies such as PAX, New York Comic Con and Star Wars Celebration.
ESA had canceled the 2020 edition due to the pandemic before resigning itself to proposing a 100% online edition in 2021, only to skip it altogether in 2022, which led many observers to pronounce the symbolic death of the event. before it had rained and shone the industry.
And the Summer Game Fest?
Meanwhile, a new player has gradually carved out a place for himself, the Summer Game Fest. Shortly after the announcement of the return of E3, its organizers did not fail to publish a tweet mentioning their return also in 2023 with physical and online events.
Get ready!#SummerGameFest returns in June 2023 for the fourth year, with a series of digital and in-person events to celebrate the future of video games.
Sign up at https://t.co/gO9QVWnsZd for more details! pic.twitter.com/YFEUbykZAT
– Summer Game Fest (@summergamefest) July 7, 2022
The whole game will now be if the two events confront each other or can coexist. A statement by Stanley Pierre-Louis, ESA President and Director-General, in the press release announcing the return of E3 sounds a bit like an answer to this question. He claims that: “The last three years have confirmed that E3 summons our sector like no other event. Hearing from this that the Summer Game Fest was in his eyes only a parenthesis.
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