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All about the gamification of corporate events

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Gamification is one of the most effective tools to increase involvement in corporate events. According to bizbash, this concept is expected to grow by 30.1% by 2024. With the massive growth of virtual and hybrid formats, it could be the missing piece in your strategy. But what is it and how is it done?

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Impress your guests by organizing an event in your image. From the conference, to the product launch and the company evening, make this moment unforgettable.

Gamification can be applied to physical and remote corporate events. Only, the online format already working with the technology, its embedding is easier. Face to face, you need additional logistics and perhaps even additional human resources: technicians, ambassadors … The most important thing is to include this aspect of your event in the most natural way possible.

Essential elements of the gamification of corporate events

Gamification implies the application of game elements in non-game contexts as corporate events. By game elements we mean here the points system, rankings levels, etc. This tactic can be used for raise awareness, educate or even encourage collaboration.

Why is gamification so irresistible in corporate events? The feeling of rewards, which are not necessarily points and rewards, makes the game attractive. Just remember the feeling of pleasure that hits you when you beat your high score in your favorite game.

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Download all the research part for the organization of your event. Our teams take care of comparing, analyzing and then offering you the best services directly and for free.

However, there is a whole range of possibilities for the gamification of corporate events. Take the time tostudy the situation before choosing the right one for you. First decide your goal. Do you want to inform? Increase engagement ? Generate new leads?

Whatever your goal, the experience should be mutually beneficial for your company and the participant to ensure success. It can be a ssense of accomplishment, new knowledge or even a good laugh. In any case, participants must start with the feeling that they have drawn a positive aspect from the experience.

Find the best event providers

Download all the research part for the organization of your event. Our teams take care of comparing, analyzing and then offering you the best services directly and for free.

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