Marilou replaces Guillaume Lemay-Thivierge as Hyundai Canada ambassador


A year after ending its long-term partnership with Guillaume Lemay-Thivierge because he had not yet been vaccinated against COVID-19, Hyundai Canada is completely changing its image by hiring Marilou as its new ambassador.

• Read also: Guillaume Lemay-Thivierge had “an asshole in his heart”

• Read also: Marilou highlights her eight years of sobriety

The 32-year-old entrepreneur and songwriter, who hosts the second season of her show Three times a day and you on Zeste, this is the new image of the South Korean brand in the province of La Belle.

“We had the opportunity to talk about my desire for philanthropy, my reality as a mother living in the suburbs and a Quebec entrepreneur who spends a lot of time traveling. I also told them a lot about my love for Quebec and local artisans and Hyundai didn’t hesitate to show it through this very first campaign we launch today, “Marilou said Monday in a press release, she who heads the company Three times a day.

Note that Guillaume Lemay-Thivierge, who is piloting the second season of Masked singers on Sunday evening, at TVA, he appeared on September 23 on the set of debates and news programs The world upside down to explain his rambling and unsolicited speech during the 37th Prix Gémeaux, when he interrupted host Véronique Cloutier. He admitted to hosting Stéphan Bureau that he wanted to settle scores with Guy A. Lepage and Louis Morissette, with whom he later explained in private. He had “an asshole on his heart” towards the two men following the comments they made about him in “Everybody’s Talking About It” in 2021.

He said he was doing well during his conversation with Mr. Bureau, admitting, however, that he was dragging along a year-long fatigue.

“I have to take care of myself, I have to take care of myself. I have to take a “break”, “he said, revealing that he would soon marry Émilie Bégin. On Monday, the QMI agency was unable to obtain confirmation as to whether the ceremony actually took place.


The 46-year-old artist, who was revealed in the film The Tomcat, in 1985, was Hyundai Canada’s spokesperson for nearly 13 years. When the automaker cut off business with him at the end of September last year, Guillaume Lemay-Thivierge explained that she had researched him and was awaiting approval of the Medicago Quebec COVID-19 vaccine. , based on plants.

“I learned about vaccines […] What is Medicago? Ah! It is a vaccine from Quebec. It speaks to me a little more than the others and will be available in the fall, “the actor said in a Facebook post.

Medicago’s vaccine was finally authorized by Health Canada on February 24, but was later rejected by the World Health Organization (WHO) and the Quebec Immunization Committee (CIQ) recommended in April that they use the messenger RNA vaccines.

It was “La Presse” who revealed on 23 September 2021 that Guillaume Lemay-Thivierge was not vaccinated and that he could no longer produce episodes of the last season of the “District 31” newspaper. The comedian and host filed a $ 1.85 million lawsuit against the newspaper last January.

Other Quebec stars are spokespersons for automotive brands:

Dan Bigras – Dodge (voice for RAM)

Melissa Desormeaux-Poulin – Kia

Pier-Luc Funk – Volkwagen

Karine Vanasse – Nissan

Mariloup Wolfe-Chevrolet


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