The e-commerce sector, which has grown rapidly as a result of the pandemic and the development of digitalization, recorded a growth of 45% in the first 6 months of this year.
Answering questions from Bloomberg HT, Electronic Commerce Operators Association (ETİD) President Emre Ekmekçi said: “We ended the year 2021 with a record rate of 69%. Investments made by brands and SMEs increased during the period. of the pandemic, when we look at it today we cannot think of a company or retailer without an online strategy. We predict that the number of organizations engaged in e-commerce will increase in the next period, as the taboos formed in the minds have disappeared with the pandemic period. The fact that the growth of supermarket business models and fast delivery continues to grow 100% from last year will be the driving force behind the growth. With the relaunch of online tickets and travel expenses, the industry achieved a growth of 45% in the first six months of 2022 “. he said.
As will be recalled, the bill amending the law on the regulation of electronic commerce was accepted by the Parliamentary Commission for Industry, Commerce, Energy, Natural Resources, Information and Technology.
With the proposal, agreements are made for e-commerce intermediation service providers and e-commerce service providers, taking into account scales, in order to prevent unfair competition and monopolization in e-commerce, to facilitate the entry of new players in the market, and to ensure balanced and healthy growth of the market. Businesses operating in the travel agency, civil aviation, private pension, banking, insurance, finance, capital market, payment services, betting and gambling and electronic communications sectors will not be accepted as e-commerce brokerage service providers or e-commerce service providers.
“The e-commerce law has blocked the road to Super Apps”
On the effects of the new regulation in the e-commerce law for foreign platforms and investors, Ekmekçi said: “This law, as a worldwide precedent, defined the market as a separate” economic market “, thus interfering with the internal functioning. of a commercial enterprise and the relationship with its commercial stakeholders. If we take an example from the physical world, if we think of a market as a mall operator, this mall operator will say: “You can’t open a store for your branded goods in your mall and compete with your tenants and no one in the mall will have plane tickets, travel, vacations, event tickets, car rentals. You can’t sell it, even if you create a separate company, you can’t because the ownership is the same. Foreign investors have question marks about the impact of the law. The restrictions on the channels and branches of activity in which a platform awaiting investment can do business have made it necessary to reconsider the business plans presented to investors. The most important fairness of the platforms was their customer base and the ecosystem of SMEs they created. By selling new products and services to both end users and SMEs who are members of the platforms, an attempt was made to increase the total income received by these customers. Now, with the blocking of new business models, the calculations will have to change. This is not a situation that makes current and potential investors happy ”. He said.
Emre Ekmekçi, regarding applications in the e-commerce sector abroad, said: “In terms of regulations on foreign markets, we can show the Indian market as the most extreme example. India does not allow an online platform to be both a market and a seller. In other words, it doesn’t allow you to be your own seller to compete with the sellers in the market you run. For this reason, Amazon also competes in the Indian market only with its marketplace model, not with the traditional 1P / 3P model.
I think that, together with India, the most restrictive applications to market places will be in Turkey with this law. There are regulations in the EU on the use of in-market payment systems and especially payment systems, but they are not yet completed.
There is no law prohibiting the “Super App” model abroad, which is the model of selling multiple services on a single application. With this law it is no longer possible for a “Super App” to leave Turkey ”. made the statement.