The sunscreen product market, which was about $ 7 billion in size before the pandemic and an annual growth rate of about 7%, is experiencing another year of losses. Contrary to previous summers, solar products are characterized by many varieties and products and which attract attention with campaigns this year are not seen in the markets or pharmacies. The variety of products on the shelves is low and consumers complain that they are unable to find the product they want. The companies in the sector that evaluated the complaints indicated the supply of filters as the reason. All the importing and manufacturing companies speaking to the WORLD have stated: “There is a problem with filters in sunscreen products. Filters that were delivered in 12 weeks did not arrive in 20 weeks. As such, production was stopped. We missed this article, “he summed up the events.
USA filter supplier
Azra Bedir, Business Development Manager at Rebul, which produces sunscreen for many brands overseas, used the phrase “This season ran away”. Pointing out that there are legislative changes in the industry, especially in terms of filters, Bedir said: “Mineral filters have entered our lives since last year. Previously, organic chemical filters were used. However, two substances they contain have been banned because they harm human and environmental health. One of them is avobenzone and the other is oxybenzone. Europe has banned this content. It has been determined that it affects the endocrine system, which is responsible for hormonal balance in humans. Therefore, it is necessary to use mineral filters. The prices of mineral filters are also very high, and when everyone is full the lead times are longer. The main place where these filters are supplied is America. There is also France, but America is the largest “.
According to information provided by Bedir, poor order planning in mineral filters was reflected in the market as a shortage of products in the summer season of 2022. “The lead times of orders, which are normally 12 weeks, have increased to 20 weeks. In addition, their costs increased by 30-40%. There are manufacturers who still use chemical filters. This is why you need to be careful when buying sunscreen, ”said Bedir, noting that new brands are also entering the market.
There is also a problem with esters.
Another issue Azra Bedir draws attention to is esters, which are important in sunscreens. Stating that these oils, which give texture to the creams, also contain an indispensable value for the formulation, Bedir pointed out that for a year and a half there have been serious problems in the sourcing of esters. Bedir said: “The supplies have run out. In general, it is necessary to arrange one year in advance for the raw materials of solar products. For the summer of 2023, I was supposed to place all commodity orders by December at the latest. We need to make a good plan to produce in February and reach summer. However, this did not happen due to the pandemic. Prices of raw materials increased between 30-40% for filters and 50% for esters. Turkey imports all this from abroad. Each country has been hit by this crisis at different rates, ”he said.
Rich Russians bought it from the free store
Kale Kimya’s sales director Burcu Yılmaz said the change in tourism profile has affected the market. Stating that they have done good planning on behalf of their company and that they have not encountered any production problems, Yılmaz said: “This year there has been a significant differentiation in the tourism profile. Our producers in the Antalya region said that ‘sales will decline, high-end tourists have been shopping in free shops. We have received “low demand” information. Prices have gone up due to the exchange rate. Market prices and pharmacy prices have merged, ”he commented.
Production fell by 50 percent
Bayram Kaymak, General Manager of Turkey of NAOS, an umbrella company of brands such as Bioderma and Etat Pur, stressed that the problem of supplying filters in sunscreens affects all countries. Kaymak, saying there is a problem with sunscreen stocks, said the industry had a bad summer. Stressing that the problem was reflected in production, Kaymak said: “This summer, production was limited. There is an average decrease of 50 percent. However, sunscreens were produced in excess every year. Turkey has an annual sunscreen market of 5 million boxes. There are also those who fail to meet the needs of the market by up to 30 percent. There are still updates in the supply of raw materials, but the season is over, “he said.