Groupe Renault announced that it has acquired Fixter for its digital transformation in the aftermarket. Founded in London in 2017 by Limvirak Chea, Frederic Dermer and Cristian Vrabie, Fixter has become a landmark in the UK, according to a statement from Groupe Renault.
The acquisition became part of the digital transformation process of the group’s after-sales business with the aim of remaining best-in-class on the market. The development of Fixter will continue in the UK and in the second half of 2022 in France, with the support of the Renault network, and in other European countries in the years to come.
In the independent aftermarket, Fixter will benefit from the support of the “Motrio” multi-brand garage network (2,500 sites in Europe), the skills and digital services of the Renault Group and the innovative financial services of “Mobilize Financial Services”.
The digital transformation for the aftermarket is accelerating
Fixter, which allows users to benefit from all vehicle maintenance services without leaving home; It also deals with the planning of online appointments, the preparation of the estimate, the invoicing, the home pick-up and the delivery to the network of partners of the group, the after-sales service and the repair guarantees. Therefore, Fixter enables the further digitization of the customer experience through a single platform.
As a reliable platform, the Fixter service provides full customer support, thanks to its partner workshops, which adhere to strict technical standards and scrutiny. The platform allows customers to enjoy fair and transparent prices, thanks to the attractive prices that the start-up negotiates with its shared garages.
“We are modernizing our after-sales value chain”
Commenting on the acquisition, Hakan Doğu, senior vice president of Renault Global After Sales, said the investment is part of the Renault Group’s commitment to offer its customers the best quality / speed / price ratio for repair and the maintenance.
Doğu continued: “The development of our independent after-sales activities is a strategic axis of the Renault Group in the aftermarket. We continue to evolve our multi-brand IAM offering and modernize our aftermarket value chain to better meet our customers’ expectations. By acquiring the Fixter initiative, we will be able to combine the experience and strength of our network with Fixter’s agility and knowledge of all digital aspects of automotive maintenance. In this way we will be able to provide the highest quality services and accelerate the digitization of our operations. “
Fixter CEO and co-founder Limvirak Chea said: “We are delighted to have found an industrial partner who shares both our vision and our passion to reinvent vehicle maintenance for the future, simply, transparently and without interruption. The experience and resources of a large group like Renault is the source of Fixter’s Combined with its agility and its start-up mentality, we will be able to go further and faster in this revolution. ” expressions.