Renault groupfor its digital transformation in the aftermarket Fixator announced its purchase.
According to the Renault Group statement, in 2017 in London Limvirak Chea, Frederic Dermer And Cristian Vrabie Founded by Fixter, it has become a landmark in the UK.
The acquisition became part of the digital transformation process of the group’s after-sales business with the aim of remaining best-in-class on the market. The development of Fixter will continue in the UK and in the second half of 2022 in France, with the support of the Renault network, and in other European countries in the years to come.
In the independent aftermarket, Fixter is a multi-brand “driving force“with the skills and digital services of the network of workshops (2,500 sites in Europe), Renault Group”Financial mobilization Servicesthey will benefit from the support of innovative financial services.
The digital transformation for the aftermarket is accelerating
Fixter, which allows users to benefit from all vehicle maintenance services without leaving home; It also deals with the planning of online appointments, the preparation of the estimate, the invoicing, the home pick-up and the delivery to the network of partners of the group, the after-sales service and the repair guarantees. Therefore, Fixter enables the further digitization of the customer experience through a single platform.
As a reliable platform, the Fixter service provides full customer support, thanks to its partner workshops, which adhere to strict technical standards and scrutiny. The platform allows customers to enjoy fair and transparent prices, thanks to the attractive prices that the start-up negotiates with its shared garages.
The comments included in the statement Hakan Doğu, Senior Vice President of the Renault Global After Sales Groupthat investment, of the Renault Group Affirming that it is part of its commitment to offer its customers the best quality / speed / price ratio for repair and maintenance, “To develop our independent after-sales activities, Renault of the group It is a strategic axis in the aftermarket. We continue to evolve our multi-brand IAM offering and modernize our aftermarket value chain to better meet our customers’ expectations. By acquiring the Fixter initiative, we will be able to combine the experience and strength of our network with Fixter’s agility and knowledge of all digital aspects of automotive maintenance. In this way we will be able to provide the highest quality services and accelerate the digitization of our operations. “
Senior Manager Fixter (CEO) And Co-founder Limvirak Chea Self “Both of them We are delighted to have found an industrial partner who shares our vision and passion to reinvent vehicle maintenance for the future in a simple, transparent and hassle-free way. “The experience and resources of a large group like Renault, combined with Fixter’s agility and start-up mentality, will allow us to move forward in this revolution, faster.”
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