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Citizens have turned to the market for branded products

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With the sharp rise in food prices, the search for low-cost packaged food products has also increased. The market demand for branded products has increased. The Association of Manufacturers and Suppliers of Private Label Products PLAT shared private label data prepared by the NielsenIQ Retail Panel.

In the data processed by the NielsenIQ Retail Panel, the period January-April 2021 and the period January-April 2022 were compared. According to the data obtained following the research on FMCG products, food and soft drinks, household cleaning products and personal care products, it is noted that the turnover of private label products increased by 79 percent in the last year compared to the previous year; Market share was noted to have risen to 30.3 percent with an increase of 5.9 percent.

Among the main categories, the greatest increase was recorded in personal care products, with a market share of 10.3% and a change in turnover of 81%. According to the data obtained from all products, it was seen that consumer demands for private label products have increased.

THE DEMAND FOR PERSONAL CARE PRODUCTS IS HIGH

The data obtained from the Nielsen report are as follows:

While the market share of FMCG products excluding cigarettes and alcohol products was 28.6 in 2021, this rate increased to 30.3 with an increase of 10.3% over the same period in 2022.

The market share of food and soft drinks, which was 30% in 2021, increased by 5% to 31.5%; The 23.3% rate in household cleaning and similar products increased 3.9% to 24.42; The 24.3 rate in personal care products increased 10.3 percent to 26.8.

According to the categories, the increase in turnover was 79% in FMCG products, excluding cigarettes and alcohol, 80% in food and soft drinks, 63% in household cleaning products and 81% in personal care products than last year.

FOOD PRODUCTS HAVE THE PEAK WITH AN INCREASE IN TURNOVER OF 110 PERCENTAGE

While the soft drinks market share increased from 10.7% to 10.9%, the snacks market share decreased from 21.8 to 21.3. The market share of dairy products, equal to 52.1%, rose to 55.1%. The market share of oils, which was 46.0 percent, increased 8 percent to 49.7, making it the top owner in this category. The rate, which was 13.3 in ice cream, rose to 15.0 and, finally, the rate from 34.2 in groceries increased to 37.7 percent.

The variation in turnover by product was 74% in soft drinks, 72% in snacks and dairy products, 110% in oils, 92% in ice creams and 83% in foodstuffs.

THE INCREASE IN TURNOVER FOR CLEANING PRODUCTS CONTINUES

The market share, which was 17.3% in dish detergents, rose to 19.2% and from 49% to 52.7% in bags.

It increased from 5.6% to 5.8% in detergents, from 20.3 to 23.3 in household cleaners and from 56.9 to 60.5 in non-chemical household cleaners.

The rate for fabric softeners, which was 28.6 percent, increased to 30.8.

The percentage change in turnover by product was 68 dishwashing detergents, 56 bags, 71 detergents, 79 household detergents, 39 non-chemical household detergents and 81 fabric softeners.

In personal care products, where the largest increase was recorded in the main categories, the market share of body care products increased from 13.9% to 14.2% and in body care products hair from 4.0 to 4.2.

While the rate from 16.6% in shaving products increased to 18.2%, the rate from 5.0% in oral care products increased to 5.2% and the rate from 42.5 in paper products increased to 45.7%.

The percentage change in turnover by products was 55 in body care products, 70 in hair care products, 82 in shaving products, 45 in oral hygiene products and 87 in paper products.

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